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Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-ups

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Publisher: Penguin Business

Language: English

Publication date: Thu May 2024

Pages: 272

ISBN: 9780143461609

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  • In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.

    Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

    The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.

    Product Name Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-ups
    Product Sub Title Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-ups
    Edition 2023
    Author Kushal Lodha (Author), Ishan Sharma (Author)
    Publisher Penguin Business
    Publishing Year 2023
    Pages 272
    Language English
    Product Code RIPIN1690800166
    ISBN13 9780143461609
    Shipping Time 4 Days

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