After Steve : How Apple became a Trillion-Dollar Company and Lost Its Soul

“Mickle penetrates the veil of secrecy shrouding one of the great dramas of modern business history: how Apple not only survived but thrived after the death of its brilliant, charismatic founder – and at what personal cost to his successors, Tim Cook and Jony Ive. After Steve is both a feat of reporting on what may be the most secretive company in the world and a gripping narrative that brings readers inside the “Spaceship,” Apple’s futuristic headquarters.” – James B. Stewart, author of New York Times bestsellers Den of Thieves, Blood Sport and DisneyWar

“Pulls off the rare feat of illuminating Apple's spiritual misdirections through the life and times of Jony Ive before and after Steve Jobs's death. This extraordinary book has a lot of heart, but also lessons on how a visionary company can lose its soul in search of even greater profits." – Bradley Hope, co-author of the New York Times bestseller Billion Dollar Whale

“Mickle pierced Apple's culture of omerta to deliver an intimate portrait of how Steve Jobs's top disciples – Tim Cook, the inscrutable operator, and Jony Ive, the passionate artist – grappled with the loss of their master and their own differences to bring his creation to unprecedented success.” – Sara Gay Forden, author of House of Gucci and editor at Bloomberg News

“A thrilling account of the characters, intrigues, and decisions that drove Apple to become the world’s most valuable corporation. After Steve is sure to become the definitive account of the post-Jobs era at Apple.”– Bhu Srinivasan, author of Americana

“A fascinating look at Apple in the post-Jobs era. Mickle highlights the link between professional dynamics and personal relationships and how large-cap companies need different skills as they scale. A master class in how creatives and operators work together to build value.” – Scott Galloway, best-selling author of The Four and Post Corona

Tripp Mickle is a technology and business reporter for the Wall Street Journal. In addition to  writing about Apple for five years, he has written extensively about Google and other Silicon  Valley giants. He has appeared on CNBC and NPR and previously worked as a sportswriter. He  lives with his wife and German shorthaired pointer in San Francisco, California.